Ok, ok, I’m not the brightest star in the sky, but I don’t get this:… in the immortal words of our beloved Pauline Hanson: Please Explain? Why is it funny? Tags: Humour, social media, canada’s navy, hahastop, pauline hanson
Oct 152008
I took an email from a guy who said he was interviewing me for a Cisco newsletter, on social media and small to medium size business. I gave him these answers and then realised: I never checked. He could just be some dude wanting free tips to give to clients. Heh. But I doubt it. Anyway, in case, here are his questions and my answers. Gained from teaching several hundred SMBs for the Department of State and Regional Development for Small Business September etc. Feel free to give your own (answers, that is): 1. What is your definition of social Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 4:42 am Tagged with: CEO, Cisco, Department of State, Facebook, Google, heritage media, HTML, informational media assets, mainstream media/tabloid attention, Mark Zuckerberg, media hits, micro-community site, MSN Messenger, MySpace, Online Communities, online community, online community 9x, peer to peer, PR news, search engine, search engine marketing, short head, small business owner, SMB, social media, social media assets, social media campaigns, social media marketing, social network, social networking, social networking strategies, social networks, social web, Twitter, Use media gathering tools, user generated content, video sharing site, viral marketing, youtube
Oct 142008
*UPDATED – adding women community managers*Rod Peno from The Australian (IT) is asking for a list of the most influential Australian Women in Social Media. 50 of the Most Powerful and Influential Women in Social MediaRon Hudson – In every industry there are a few people who are inarguably outstanding at what they do. In addition to that, they are typically charismatic, energetic, and creative. In an effort to find some of these people I asked my twitter friends to nominate people who they thought were some of the most powerful and influential women in Social Media. It was no Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 11:14 pm Tagged with: laurel papworth, Online Communities, Ron Hudson, social media, Social Media Australia, social networks, women
Oct 142008
If the company you work for, wants to lay marketing staff off, or cut marketing budget (right as you are in the middle of implementing blogging and wikis and Facebook uber stuff), tell ‘em no. 1. Research the customer. Instead of cutting the market research budget, you need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable goods and negotiate harder at the point of sale. They are more willing to postpone purchases, trade down, or buy less. Must-have features of yesterday Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 12:22 am Tagged with: Bank, consumer economy, economy, Harvard Business School, Investment, Le Meur, Monetization, Online Communities, peer2peer, Sequoia Capital, social media, social networks, video
Shutting down of the online IHT and merging it into New York Times made me sad – I read both online and paper versions when based in Jakarta, Singapore, Amsterdam and Milan: In August, ad revenue at the New York Times Media Group, including both the Times and Tribune, dropped 15.1% from the same period last year. Internet advertising revenue increased 7.9% for the company’s entire news media group, driven in part by display advertising gains. Still, the company’s overall advertising revenue fell just over 1% between the first and second quarters of the year, from roughly $432.2 million to Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 9:52 pm Tagged with: Advertising, Benchmark Co., display advertising gains, Edward Atorino, heritage media, Internet advertising revenue, New York Times Media Group, news media group, newspaper analyst, Online Communities, overall advertising revenue, Social Media Australia, social networks, social web, the New York Times, The Times, Tribune, USD
Oct 132008
AUSTRALIA: Which of you guys are advising NAB Bank on social media? Cos whoever you are, you are making a real friggin’ mess of it, and you make it worse for all of us! First there was the spam comments on blog fiasco – read Duncan Riley’s take on it all. Then there’s the faux community on UBank saying how great UBank (NAB funded) is. Pulling negative comments, promoting their own fake positive ones. Then there’s FRANK who comes in from a NAB address and denies he is a bank employee while trolling Cheryl’s blog. So, here’s the guidelines that Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 8:45 pm Tagged with: anti brand, anti community, anti marketing, anti-branding, Bank, corporate social media policies, Integrity, NAB Bank, NAB Ubank, Online Communities, PR, social media, Social Media Australia, social media marketing, social networks, UBank, whip for all our backs
Oct 132008
*pats on head* so cute, with their little anxious yet eager faces. Will anyone talk to them? Will they make new friends? Will they make an ass of themselves? Anyway some tips – you might want to do these step by step. I wrote them that way: What is Twitter: Twitter is a place for testimonials (status updates about themselves “I am shopping”). No response required. What is Twitter: Twitter is a place for distribution of information (links to others “here’s a cool blog post http://tinyurl.com”) – also automated bots e.g. @ABCNews What is Twitter: Twitter is the place for Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 1:48 pm Tagged with: Facebook, iphone, mobile, Online Communities, real time, resources applications, sms, social media, Social Media Australia, social networks, telecommunications, Twitter, United States, web 2.0
Oct 122008
Following on from my The Coming Tech Bust post: Amid a downturn, another Internet company’s initial offering catches fire Article Abstract: Geocities’ stock price surged in its initial public offering, which also continued investor appetites for Internet company debuts. The virtual community raised its value to $1.1 billion despite its $5 million loss in 1997 revenues. Company shares, which opened at $17, more than doubled to close at $37.3125. By contrast, the steep stock market decline has especially impacted Internet companies. Geocities participates in an Internet sector that offers free real estate online and frequently organizes chat areas. These companies Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 11:40 pm Tagged with: consumer economy, economy, free real estate, Internet, Internet company debuts, Internet portals, Internet sector, internet users, Monetization, Online Communities, peer2peer, social media, social networks, USD, virtual community
I can’t wait for YouTube to crash (DotCom 2.0 Crash – UGC Tears before bedtime) – better sooner than later, we’ll lose some videos but it’ll make us wake up ethics and need to secure our user generated content on sharing sites. I also figure we’ll move away from centralised hosting services with locked down content like YouTube to decentralised peer-to-peer (flexible) networks and open content such as group-editable livecasting on Mogulus or something. But make no mistake: this is crunch time. And it’s gonna hurt – the list includes: Twitter Although well-used by many and even relied upon by Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 3:07 am Tagged with: bank advertising, centralised hosting services, clever travel start-ups, coolest online communication, crash, Facebook, Microsoft, minor advertising strategy, Online Communities, peer to peer, Real Estate, real estate site, real-estate research site, Sequoia's Capital, social media, social networks, Technology, travel information, Twitter, user generated content, venture capital, web 2.0, youtube
Oct 112008
I’m not very cross with WOMMA but I do think it’s important to remind them occasionally – not enough to harass, just occasionally – that they are wrong in disallowing anyone who is not an agency to join: Connect to WOMMA; Join the WOMM Conversation There are tons of ways to get connected to WOMMA and our amazing community of word of mouth marketing experts, thinkers, and trendsetters. WOMMA is a hub for people who “get” word of mouth marketing, and we’d love to have you join us. Here are a few ways you can get connected: My comment (dunno Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 11:44 pm Tagged with: advertising age, asia, evangelists, Jeddah, Middle East, Online Communities, Royal House of Saud, social media, Social Media Australia, social media projects, social networks, twitter agency, university of sydney, University of Western Sydney, Until WOMMA, WOMMA
Oct 112008
Leveraging social media sites for good – or evil. Here’s how you rob a bank: put an ad in Craigslist (social ads) asking for road workers, wearing a yellow vest, safety goggles, a blue shirt, and a respirator mask to take a job outside Bank of America at 11am on a specific day. Offer them $28.50 per hour for showing up. you, the bank robber, wear a yellow vest, safety goggles, a blue shirt, and a respirator mask run up to armored truck, pepper spray escape in an inner tube down a river. The police are said to be using Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 8:54 pm Tagged with: Bank, Bank of America, ebay, Online Communities, social media, social media sites, social networks, USD
Oct 112008
And they say Heritage Media is not dead! Pfft. It’s pretty rough when even the newsreader would rather be on a social media site than read the News: 3AW presenter misses bulletin for Facebook THE team at 3AW have been instructed to watch their computer usage after the radio station missed an hourly news bulletin because the newsreader was on Facebook. Last Sunday at 4pm the news theme was broadcast but was followed by a series of advertisements. According to an insider, a producer raced to the newsroom to see what was happening and found the reader on the computer. Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 1:04 am Tagged with: Facebook, heritage media, Jane Metlikovec, Megan McNaught, Megan Miller, Online Communities, producer, Radio, social media, Social Media Australia
Oct 082008
… do as we say, don’t do as we do. Shiftcomm have a couple of great files including a social media press release and a social media newsroom layout.Part of their Social Media Press Release Template. Which SHOULD be about making content accessible and linkable and bloggable. But I can’t link to them because they don’t follow their own advice. Wierd huh? Go to the main page Shiftcomm then click on Shift Search (you don’t get a search but a fake tag cloud) then click through one of those frustrating but oh-so-cutesy flash hard-to-navigate widgets when you see SMNewsRelease. Dear Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 11:42 pm Tagged with: Online Communities, public relations, social media, social media newsroom layout, social networks
Oct 082008
I’m listed as #4 in Australia in B&T Online (p 34) that is one of those locked down page turn-ey things. And my link is wrong, as are most bloggers because it uses heritage media hypens to break the line. (for the record, its laurelpapworth.com not www.silkcharm-blogspot.com) I wonder why ProBlogger fell off the list – which is clearly based on Advertising Age global Power 150, and quite different from Julian’s original list. Problogger is #1 blogger for Australia – streets ahead of the rest of us, in fact #36 in the world and not just marketing. Darren Rowse has Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 12:59 pm Tagged with: advertising age, Darren Rowse, heritage media, social media, Social Media Australia, www.silkcharm-blogspot.com
Oct 082008
THIS FRIDAY! There are two places left on Friday’s Web 2.0 – Facebook, blogs and marketing course that I teach at the University of Sydney, Centre for Continuing Education (Professional Development) Probably:Social Media Audit – finding and listening to what’s going on. How not to be overwhelmedEngaging with bloggers. Blogging, using social media for PR and marketing. One to many channel etc.What is Facebook to marketers – few to few, gated community.Ripple distribution of content and discussions.Monitoring your campaign.Oh and probably some statistics, setting metrics and analytics. Good news is, you get a Uni Sydney Certificate for the day’s course. Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 3:25 am Tagged with: centre for continuing education, conferences, creative collaboration open source tools, events, Facebook, Online Communities, seminars, social media, Social Media Australia, social networks, Sydney, Sydney Certificate, university of sydney, web 2.0
I'm running small, one-day computer based