From David Armano – his diagram can explain a ton of different things. In this case, for me, distributing content through blogs not broadcast. I teach “Ripple Distribution” as part of social media marketing campaign courses. We (Chris Saad, Trib (Stephen Collins), badgergravling, jed white, were just having a discussion on Twitter broadcast and symbiotic relationships with the press so I thought I’d go into more detail here, in case you were interested. The challenge with blogs and social media content is building distribution, gaining an audience. This diagram can also been seen as a blogger ripple diagram. #1′s are Continue Reading…
Posted by Laurel Papworth at 4:45 pm Tagged with: board member, individual consultant, Media, Mouth, ripple, Saudi Arabia, social media, Social Media Club, social media content, social media marketing, social media marketing campaign courses, social media marketing courses, social web stuff, stephen collins, Tarah A Word, Twitter, WOM
Jul 152008
Yooohooo, anyone in Queensland September 8th to 10th? Around Conrad Jupiters? I’m speaking at PANPA then, plus running a 1/2 day workshop for a client. Here’s the details of the conference: PANPA08 Winning the Next Publishing Battle In Print and Digital Day One seems to be workshops – there’s one on Editorial Innovation – Building Community inThe next two days have mostly media proprietors as speakers except for, well, The Honourable Kevin Rudd, Prime Minister of Australia, who is opening. And The Less-Honourable Laurel Papworth, SilkCharm of Australia will be waffling on and giggling up on the podium too. The Continue Reading…
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Posted by Laurel Papworth at 3:08 pm Tagged with: Brien Tierney, conference, Conrad Jupiters, Event, events, laurel papworth, Mark Hollands, media players, media proprietors, news corp, Online Communities, Philadelphia Inquirer, Prime Minister, print media, social media, Social Media Australia, social networks, Tony Wilkins
I’ve been watching two tribes forming in the last week.TRIBE ONE: iPhone in Australia.First: Here they come – the hordes of Mac zombies. Listen to them, clamouring for their sustenance: “iiiiiiiiiiPhonnnnnnnnnnne…. iiiiiiiiiiPhooooooonnnnne”. Remember, if you meet one, aim for the head.(Nic Healey, Managing Editor, T3 Magazine) John Allsopp has written an indepth evaluation of iPhone in Australia: Original Article There’s clearly a tonne of excitement in Australia (and elsewhere) about the imminent release of the iPhone. Personally, I think it is a beautiful device, and in particular it revolutionizes the user experience for the mobile web. In the US and Continue Reading…
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Posted by Laurel Papworth at 1:26 am Tagged with: beautiful device, iphone, mobile, mobile web, mobile web browsing, Social Media Australia, social networks, Sydney, United States
Jul 132008
I speak sometimes about Olive Riley to people who insist on throwing the “only kids and geeks use social media sites” at me. Olive Riley blogged at http://www.allaboutolive.com.au and was a popular blogger. In the same vein as geriatric1927 on YouTube I guess. The article from SMH (hat tip: Gary Hayes) World’s oldest blogger makes final post Olive Riley and Mike Rubbo – Farewell Olive, your posts will live on in our hearts. The Australian woman renowned as the world’s oldest internet blogger has made her final post, aged 108. Olive Riley, of Woy Woy on NSW’s central coast, died Continue Reading…
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Posted by Laurel Papworth at 9:28 pm Tagged with: AAP, America, Brisbane, cough, Darren Stone, internet blogger, internet friends, Mike Rubbo, NSW Central Coast, Olive Riley, Online Communities, Palmdale Cemetery, Queensland, Russia, seniors, social media, Social Media Australia, social media sites, Sydney Swans, user generated content, youtube
Jul 132008
This looks super duper interesting – from Slattery IT: a b o u t Join us as we discuss all things mobile! This event will help you get your head around the opportunities a mobile web has to offer. The history of technology tells us that the true innovators come out of left field – so if you want to get a taste of what to expect, come along and hear some alternative viewpoints and enjoy a Mobile Feast! Speakers confirmed so far include: » Emily Boyd – Remember the Milk» Dr Richard Favero PhD – SOPRANO Design» Alan Jones Continue Reading…
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Posted by Laurel Papworth at 9:19 pm Tagged with: mobile, mobile web, Online Communities, social media, Social Media Australia, social networks
Jul 132008
This could be a fascinating exercise in collective Australian imagination, I reckon. Ellenor Cox is a brilliant TV producer, and has come up with a great concept with Scorched!I think the actress is some famous young star off of ABC TV or something? Read the comments on YouTube… funny buzzy little micro-discussions. Place yourself in the Year 2012, and there’s no water left in Sydney – or Melbourne or Adelaide, or anywhere. And ‘cos there’s no water, life changes drastically. Imagine you are a teenager living in a world that is scorched. Channel Nine is picking up the TV show Continue Reading…
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Posted by Laurel Papworth at 6:53 pm Tagged with: adelaide, Australian Film, creative social media initiatives, Digital Media Producer, Laboratory for Advanced Media Production, Melbourne, Online Communities, online prequel, producer, social media, Social Media Australia, social media marketing campaigns, social media passionado, social media terms, social networks, Sydney, Television and Radio School, TV Ellenor Cox, www.scorched.tv
Jul 102008
For the last year or so I’ve been speaking – at conferences, in courses, wherever – about the dangers of going to war with your customer. And how the next wave is going to be companies concentrating all their energies on damage control. No more questions of ‘should we be involved in social media’ but ‘what the hell?!! quick, start a blog or something!”. *rolls eyes*. Here’s a typical community:Shall we start one up in Australia? Which Australian brands would head the list – don’t say Telstra, boring – pick another one. Here’s the about us page: Are you PISSED? Continue Reading…
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Posted by Laurel Papworth at 4:25 pm Tagged with: America, anti advertising, anti brand, anti community, anti marketing, anti-branding, banker, complaint on our site, gratest banking experience, Online Communities, retail bank, social media, Social Media Australia, social networks, web 2.0
Jul 092008
Another Social Networking evening *pats AIMIA on the head* poor loves. AIMIA connects interactive agencies with interactive agencies – a nice niche network. They pull their speakers and their content and their relationships from this small pool to offer to their events and networking evenings with drinkies. One ends up up hearing what one wants to hear from one’s colleagues and peers – other ‘old’ new media people – and like all social networks, you are either in and cool or not. Zippydoodah from Social Media people who are not Interactive Agencies. Which is why I groan when I open Continue Reading…
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Posted by Laurel Papworth at 7:30 pm Tagged with: Facebook, mobile, Online Communities, particular online community, social media, Social Media Australia, social media bandwagon, social media tools, social networks, Sydney, Twitter, user generated content
Jul 092008
My little Virtual World in Google’s Lively. Called Social Butterflies – come join us in ‘lively’ discussions. Looking Avatar-Fashionable, of course! Very alpha – not beta. Some things that are dangerous – ability to animate another’s avatar for example? Rape scripts anyone? But being able to embed a world in your blog, Facebook page or homepage? Awesome! We should see our worlds on our mobiles soon, no? Tags: social networks, Online Communities, virtual world, Google Lively, Avatars, web 3.0, google lively, social butterflies
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Posted by Laurel Papworth at 4:21 pm Tagged with: Avatars, Facebook, Google, Google Lively, mobile, Online Communities, social networks
Jul 072008
hahahahaha – give a major supermarket chain a broadcast marketing channel and they make it impossible to get information from it. Well, enough access (for instance, to a blog), to convert from being ‘interested’ to ‘committed’. Woolworths everyday rewards has a blog – but you can’t even have read only until you sign your life away. You have to join before you can read the blog. That’s right – you have to sign up before you can get P.R. and marketing information. Barrier to entry – anyone wanna explain to me why the general public would bother to sign up Continue Reading…
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Posted by Laurel Papworth at 4:33 am Tagged with: Online Communities, Social Media Australia, web 2.0, Woolworths
Jul 072008
Funny job title: Town Sheriff Needed – For Growing Populace in Internet Land Auckland – Inner | Potentia | $60,000 – $70,000 Pretty much the coolest place to work in NZ! If you are an avid gamer, a web fanatic and have outstanding communication, you will want to know more. The actual job is: Support Lead This exceptionally talented development and art team has made waves on an International level with a product that is helping to shape the growth of online communities and virtual realities. Boasting only the best in the industry, plans are afoot to open an office Continue Reading…
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Posted by Laurel Papworth at 4:14 am Tagged with: career, Coordinator, Flex, live Internet application, New Zealand, Online Communities, social networks, web 2.0, web fanatic
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