Mar 7th 08 - Managing a social network for business course
On Friday March 7th, Laurel Papworth is teaching a public course at the University of Sydney, Centre for Continuing Education called Managing a Social Network for Business (it is sometimes called “How to Build a Social Network “):
Course description:
Your consumer is spending a lot of time on Facebook and other online communities - find out how to build a social network around your products and services that will engage your customers and meet their needs. Successful corporate sites are now enabling visitors to talk to each other and contribute content using Web 2.0 tools. Benefits include people creating personal connections and maintaining relationships through your site, increasing the number of visitors and length of stay, brand recall and loyalty, and a decrease in technical and customer support. In this workshop we’ll explain how to build and maintain an online community around your business. We’ll examine the various types of social networks and discuss creating spaces for different types of connecting, then look at developing in-depth rules of engagement such as codes of conduct, FAQ, moderating member forums and chat rooms, and encouraging members to implement word of mouth to grow the network. This is not a technical course but a reasonable familiarity with blogs and forums will be assumed.
PDF of course here. See you there!
