… or Consumer Generated Media. Whatever. I just want to highlight something about mashups. No matter how cool someone’s mashup (take a song, add your own graphics) is, someone else can do it better. 8 and half million viewssee what I mean? where will it ever stop? Technorati Tags: social media, mashups
Swiped from Crunchgear I was thinking this morning how niche and obscure subjects make for successful and popular blogs yet bloggers who aim for the mainstream invariably fail. The Australian woman who took fotos of bridges and blogged about it, the other Australian who blogged her pregnancy and craft making and both won awards here and overseas. See? All niche, yet very popular. Exactly the risk you can’t take with a magazine.From Crunchgear: The Goog has filed a patent for a system that would allow the “Customization of Content and Advertisements in Publications.” That sounds to us like custom-made magazines. Continue Reading…
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Posted by Laurel Papworth at 12:17 pm Tagged with: Google, Social Media Australia
Nov 192007
I personally think social networks can have more in common with oh, say, a media or marketing event than Sunday Church: ADMA Scandal: Who done it? SYDNEY: A mixture of drunkenness and spite has been blamed for rampant looting at last Friday’s (16 November) ADMA Awards in Melbourne – with attendees helping themselves to centrepieces, placemats and even other agencies’ awards. According to Kate Furey, manager of the ADMA Awards, entire table settings were stolen on the night by some of the 700-plus guests. But the shenanigans didn’t stop there: But it wasn’t just table settings going missing on the Continue Reading…
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Posted by Laurel Papworth at 4:16 pm Tagged with: Creative Director, drunkenness, Gavin McLeod, Kate Furey, M&C Saatchi, manager of the ADMA Awards, Melbourne, Online Communities, social networks, spokesperson, Sydney, web 2.0
Nov 192007
A VCAM – user generated ad on current.tvConsumer generated ads. (or User Generated Advertising, if you are old-skool). The one above is a VCAM from current.tvBackground: I’ve spoken about current.tv before: here, let me copy and paste, so much easier: For those of you who’ve never heard of ‘em, current.tv is a user generated channel with user generated ads. Oh shi….vers. I mean consumer generated media. Al Gore is the Chairman. 52 million viewers create the shows and choose the ones to go to air and create the ads and so on. Now consumer generated advertising has been around for Continue Reading…
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Posted by Laurel Papworth at 1:23 pm Tagged with: Social Media Australia, USD, user generated content
I haven’t been invited to one office Christmas party this year *bursts into tears*. That would be a hint, guys. (EDIT: It worked! Rachel Slattery rescued me from social death )I wonder if The Silly Season corporate bashes will be a thing of the past, if Gen Y all work for themselves? Anyway, here’s some non-Christmas parties. The unChristmas parteh? Wild Wicked Wanton Women of the Web 2.0 drinkiesArthouse Hotel tonight.Men who buy a round of drinks are always welcome. (whaaaat?)5:30pmhere on facebook Hmm tomorrow night (Tuesday) Events Be among the first to hear about exclusive Anthill events… become a Continue Reading…
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Posted by Laurel Papworth at 4:13 pm Tagged with: Bridge Street, CEO & Co-founder, co-founder, consultant, Danielle Lehrer, DigiGen, food, Founder & CEO, GoShout Pty Ltd, laurel papworth, Liesl Capper, Lynne Spender, Melbourne, Museum of Sydney, Mybargainqueen.com, Online Communities, Online Communities Strategist, Pitch Club Sydney, Samantha Brett, Sara Goldstein, Senate Bar, speaker, Strategist, Sydney, USD, web 2.0
Nov 182007
I was cleaning out my Inbox (anything rather than write a report that has to be in today, or clean the house) and came across this from Sep 2006. I had notes which add up to: Hmmm, Facebook… could be huge but not sure if Australia will get it. *rolls eyes* Facebook Opens Enrollment To Everyone by Shankar Gupta, Tuesday, Sep 12, 2006 6:00 AM ET FACEBOOK.COM, WHICH BUILT ITS USER base by creating a community for only college students, will soon open its gates to all Web users, the company said Monday. The social networking site will create 500 Continue Reading…
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Posted by Laurel Papworth at 3:22 pm Tagged with: business, company spokeswoman, Online Communities, regional member, Social Media Australia, social networking site, social networks, United States, Web users
HR 2.0 and Recruitment 2.0: The new corner office e.g. my balcony, office rental market, recruitment industry moves and what not. My balconey:Doncha wish you had a corner-office-with-a-view like me? Doncha? Doncha? Yep that song is still stuck in my brain. So I thought I’d share the grief around Blogging sometimes means I keep harping on a point. I prefer to think of it as “developing an argument”. Whateveh. Background on this post anyway. If the rentacoder becomes the norm for managing a portfolio of jobs – rentasecretary, rentafinancialaccountsdude, rentadesigner – and Gen Y all work from home or hot Continue Reading…
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Posted by Laurel Papworth at 8:45 pm Tagged with: dog or higher, h r 2.0, jobs, john allsop, office space, Online Communities, recruitment, recruitment 2.0, social networks, social search, web 2.0
Guess which country – UK or Australia? Oh, ok stupid question. :What’s the max download speed in Australia? Max monthly usage without shaping, for home use (ie not paying corporate rates)?Does anyone in Australia offer free broadband? Around $38 per month – broadband, international calls, line rental. That doesn’t sound too bad to me. Where do I sign up? Oh wait… TalkTalk from Carphone Warehouse is only in the U.K. Technorati Tags: talktalk, carphone warehouse, u.k. australia, broadband
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Posted by Laurel Papworth at 5:54 pm Tagged with: broadband, Carphone Warehouse, England, Social Media Australia, u.k. australia, UK, United Kingdom, USD
I’m never 100% sure, if a corporate blog is written by a PR person, or by a genuine C-level exec. But I can have a good guess. It doesn’t have to be the CEO, but someone with passion, a helicopter view of not only the business but the sector and someone with ability to affect change in powerful ways. Because that is what makes an addictive corporate blog – the feeling you are communicating with someone who can hear, understand and make changes. Even if they blog only once a week, dictate in a dictaphone on a plane for an Continue Reading…
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Posted by Laurel Papworth at 1:04 pm Tagged with: asia, Assistant, Bank, business, CEO, Chief Executive Officer, Cisco Systems, copywriter, e - business, finance, Head of e-Business, IngBank, Jacques Kemp, Ramin Marzbani, Regional Head, Social Media Australia, social networks, web 2.0, web-design process, writer
Nov 162007
Click logo, click IT, click web development – their link thing is a bit dodgy. I’m teaching a one day (Saturday) How To Blog course at the University of Sydney, Australia (general link) Centre for Continuing Education next Saturday, 24th November. It will be the first time I’ve taught this particular course, so goodness only knows what kind of a schmozzle it will end up. But if you are game, or want to escape the kids/housework/washing the car for a few hours, you can download a .pdf (don’t roll your eyes!) or register here. We have enough people for the Continue Reading…
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Posted by Laurel Papworth at 5:08 pm Tagged with: budding writer, Education, Facebook, hosted and installed blog software, Online Communities, search engine, search engine optimisation, sms, Social Media Australia, social networks, travel photo diary, Twitter, university of sydney
Is your company planning for the next generation? Fair Trade bananas only please. (video GoodbyeToTheNormals) We don’t see a lot of Chief Social Responsibility Officer jobs (at the C-Level executive) in Australia, but that is about to change. (here’s one in Japan) Wanna see what the job description would look like? Chief Social Responsibility Officer (NOT A REAL JOB AD – YET)The world’s largest Global Media Technology and CoOperative company is looking for a chief social responsibility officer (CSRO) or chief communicator. Reporting directly to the online community and shareholders, it is the highest-ranking corporate officer, administrator, corporate administrator, executive, Continue Reading…
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Posted by Laurel Papworth at 12:25 am Tagged with: ABC, Administrator, C-Level executive, CFO, Chief Corporate Social Responsibility, chief information officer, Chief Shared Responsibility Officer, Chief Social Responsibility Officer, Chief Technology Officer, CIO, corporate administrator, corporate officer, CTO setting strategy, Executive Officer, Facebook, internal staff networks, JOB AD, online community, prospective candidate, resource management, Social Media Australia, social networks, USD, youtube
One of many messy bookcases at my place. I saw that Stephen Collins was asking for a list of groovy Web 2.0 books (on Facebook status updates). I think I saw responses go flying by on Twitter too. So I thought I’d take a foto so he can read my bookshelf. Then I thought I’d actually document them… anything to put off finishing the courseware I have to write: Everything bad for you is good for you Steven JohnsonWikinomics Don Tapscott and Anthony D WilliamsThe Playful World Mark PesceNaked Conversations ScobleSecond Life The Official GuideNeuromancer (novel) William GibsonGonzo Marketing Christopher Continue Reading…
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Posted by Laurel Papworth at 12:10 am Tagged with: Amazon, CEO, ex CEO, Frank Prestipino, Jenni Beattie, John Johnston, Joie de Vivre, Joseph Jaffe, Oracle, Seth Godin Hat Tip Jenni, social networks, web 2.0
Just a quick update from my other blog post ( peer to peer lending in australia): New peer-to-peer lending websites starting up in Australia Lenders and borrowers set the terms of the loans P2P lending could be worth $5bn globally within three years P2P in Australia First to market in Australia is Sydney-based iGrin which softly launched www.igrin.com.au in October. It has recently brokered Australia’s first online P2P loan, worth $5000. It will be joined soon by Brisbane-based Peermint which will operate in Australia, New Zealand and Canada. In New Zealand, www.nexx.co.nz has announced it will be up and running Continue Reading…
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Posted by Laurel Papworth at 7:18 am Tagged with: Bank, Brisbane, Canada, ebay, Google, New Zealand, p2p, Social Media Australia, social networks, Sydney, USD, www.igrin.com.au, www.nexx.co.nz
Nov 142007
Funny pseudo-ad. “Thanks to Dopplr I can travel without violating my many restraining orders.” From Mahalo Daily – Let’s not even go there. Hat Tip:Valleywag Technorati Tags: humour, humor, calacanis, Mahalo, Valleywag, dopplr
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Posted by Laurel Papworth at 12:01 am
I'm running small, one-day computer based
Different types of Social Networks
Caveat: There’s a lot of different ways of slicing and dicing social networks. In this post, I want to show the three fundamental approaches that social networks use for activity around social media. If I was writing about identity, profile and management of friends, it would be a whole different grouping of examples.. I think. Another caveat: blogs are a technology, not a social network, so they can be used in different ways e.g. a PR blog is one-to-many, but you can have group blogs (few-to-many). They can be link sites (post a link) or media blogs (whack up video, Continue Reading…