How Not To Build An Online Community???: Toyota’s MySpace Clone – It’s not just Disney.com that’s getting accused of trying to build a MySpace clone – Toyota rolled out a social network for Hybrid users yesterday that’s attracting the same comparisons. In truth, there aren’t many similarities – Toyota has created a mini-site, using 100% Flash, that lets you create a profile and add your age group, vehicle color and reasons why you drive a hybrid. It feels more like a marketing effort than an attempt to build something for the long term, and this will likely close down fairly Continue Reading…
Funny little poll. December’s Executive Thought Leadership newsletter from Cisco includes stuff from How Consumers Will Choose When Price Doesn’t Count by Michael Astle and The Mobile Internet: A Work in Progress by Larry Lang. You can find it all here. Technorati Tags: Michael Astle, Cisco, executive thought leadership, Larry Lang
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